Citizen Zoo has joined ConservationNow because we have been closely involved with Conservation Optimism from the beginning and we are fully committed to the vision of Conservation Optimism and what it hopes to achieve. We would also like to leverage the network to learn from other members, and share knowledge about how to be positive about the future of nature. We embrace the conservation optimism movement most specifically by never posting news about doom-and-gloom without a positive ending or call to action that allows people to make things better. As member of the core team, we have also worked to promote this movement both personally and professionally through our networks, most recently by persuading the United Nations Environment Programme World Conservation Monitoring Centre to be more positive when they share news/achievements online.