Jon

In the final installment of this three-part blog series, hear from our Director, Jon Taylor, on the role of communication in driving conservation action, as well as Conservation Optimism's place in this mission. "...In democracies, the main tools we have for changing attitudes and refocussing values are communication and persuasion. Conservationists will not achieve this goal through reports and graphs, but by mastering the ancient art of understanding and moving an audience, hopefully aided by a modern understanding of how humans react to messaging and communication."

In the second of this three-part blog series, hear from our Director, Jon Taylor, on the role of communication in driving conservation action, as well as Conservation Optimism's place in this mission. "Many people and organisations use the framing of ‘biodiversity crisis’ or ‘climate emergency’, sometimes because drama appeals to readers, but often also to inspire action of an appropriate scale and speed. What we often don’t consider is that we are using this language to provoke a ‘fight or flight’ response."

In the first of this three-part blog series, hear from our Director, Jon Taylor, on the role of communication in driving conservation action, as well as Conservation Optimism's place in this mission. "We do not seek to challenge the existing discourse – we are indeed in a state of ‘crisis’ and ‘emergency’. [...] And yet there is another side to this conversation. Around the world, committed people devote their lives to protecting the natural world, and many of their efforts succeed."