In Namibia people and wildlife, including large animals like lions and elephants, still coexist in many places. These wild animals, freely roaming Namibia’s scenic landscapes, are a unique tourism asset. But this also often leads to conflicts with people whose livelihoods are negatively affected by wildlife. Following a series of such human/wildlife conflicts, impassioned tourism operators assumed responsibility: they joined forces to contribute to avoiding and mitigating such conflicts in the future – for the benefit of all, the local communities, wildlife and tourism. TOSCO Trust was founded in 2012 to generate funds to support rural people in their efforts to safeguard the natural resources used by tourism, especially wildlife, on Namibia’s communal lands. TOSCO is the organisation for all responsible tourism companies, guides and travellers who support conservation in Namibia To be part of a global movement like Conservation Optimism, we hope to exchange experiences and learn from each other. We believe knowledge is key to make a positive impact for nature. We would like to share not only the tools but the stories behind our success and our failures.